You might have noticed but the prices of mobile phones, general goods or pots all have one thing in common.
All of these prices end at 99 or .99.
Don’t think of buying something for 99 or 1099, but why doesn’t it cost 100 or 110 rupees?
So what is the reason behind this, its purpose is to force you to spend more?
No, but the reason behind it is very simple.
According to experts, this method is basically called psychological pricing.
“People read prices from the left and we pay less attention to the numbers than we did to begin with,” he said.
He said that this method is more effective when we try to look at the prices of several indicators and their price starting numbers are more prominent than others.
The number proves to be enough to give the best people why giving 9 persuasions is better than giving Rs.100.
99 is the amount, we associate it with the range of 99 rupees, 100 is very low.
Makes a psychological difference.
Some experts say that even when we pay a price tag of 99.99 for something, we think that the price is 99 rupees and some money and don’t think of 100 rupees.
If we write 100 rupees, then we think that it is expensive, its price is increased by an amount.
99% sale is guaranteed and looks like a no-buy.