While NFTs are in the middle of the crypto winter, Mattel launches its marketplace on Flow

While NFTs are in the middle of the crypto winter, Mattel launches its marketplace on Flow


Brands in 3.0 mode – This toy giant founded in 1945 delves deeper into the non-fungible tokens (NFT)with a new platform that allows the company to promote its brands on the web3.

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New NFT platform: rolling for Mattel

In a November 21 press release, Mattel announced the launch of the NFT mars square On Mattel Creations, to develop its activities places to digital collectibles. The platform is built on the Flow blockchain.

The American company Mattel is one of the largest toy manufacturers in the world, and has proprietary rights to well-known brands Like Barbie, Hot Wheels, Matchbox, UNO and Fisher-Price.

The Mattel NFT Marketplace is intended for the general public. Its users will not have no need for cryptocurrency, in order to make purchases. Hot Wheels NFT Garage Series 4, slated for release for the December 15 event, will be the first collection of Mattel Digital Collectibles which will be marketed on the platform.

The year 2022 has seen the collapse of monthly trading volumes on major NFT platforms. Although the context is thus not favorable to the sector, a growing number of companies are still embracing NFTs. They will thus be able to seize the opportunities offered by web3, in terms of additional income and expansion of their current offers.

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