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The transformation of VISA into an expert in crypto advice


Un guide cryptoVisa wants to support other organizations that embrace cryptocurrency, through its new cryptocurrency-focused advisory services. The company has developed expertise in blockchain and cryptocurrencies, thanks to its many achievements and ongoing projects in the cryptosphere.

Visa’s golden (digital) cryptocurrency advice

On December 8, 2021, Visa announces in a press release, the launch of its cryptocurrency advisory services. These services are added more specifically to the offer of Visa Consulting & Analytics (VCA), which is the branch of the company that provides payment consulting services.

These new services are dedicated to financial institutions, retailers and other businesses. They cover different topics relating to cryptocurrencies, such as the deployment of crypto functions, or non-fungible tokens (NFTs). These advisory services may even relate to the development of portfolios for Central Bank Digital Currencies (MNBCs), an area which, admittedly, interests cryptophiles, given the competition between cryptos and MNBCs, but which is actually outside in the field of cryptocurrencies.

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Visa and cryptocurrency: a jack of all trades in the cryptosphere

Visa is covering more and more ground in the cryptosphere. The company filed several patents relating to the blockchain. The company is working on a “Universal Payment Channel” project that would allow the flow of digital assets between various blockchain protocols and different wallets.

Visa surprised cryptophiles with the purchase of its first non-fungible token, CryptoPunk # 7610, for $ 165,000 in August 2021. The company was not content to be a simple collector. She also subsequently launched a program focused on NFTs to help small business owners, in particular, understand how non-fungible tokens work.

Visa is also diving deeper into cryptocurrency via its partnerships with more than 50 major players of the cryptosphere, including the Crypto.com platform.

The boss of Visa had unveiled the contours of the company’s strategy regarding cryptocurrencies. With the launch of these advisory services, the company is no longer content with just making optimistic forecasts about the cryptosphere, it is also contributing to its realization by helping other organizations take the decisive step towards cryptocurrency adoption. .

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