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NFT: The Bored Apes in the spotlight with Universal Music


NFTs driven by music – And it is very necessary these days. Bear market, bear market and another crypto winter: the news remains very gloomy. However, that is without counting the NFT Technology which continues to interest many sectors of the entertainment industry. Earlier this week, this is where the Universal Music Group (UMG) gave it, with a concert with two veterans of the music industry: Hit Boy and James Fauntleroy. In tune, the tenors ofentertainment joins forces for the NFT group of the Bored Ape Yacht Club: king ship.

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The group NFT Kingship on the front of the stage

The information was communicated yesterday, without fanfare. Other giants of US Rap production will embark, like Eminem and Snoop Dogg, on the Bored Ape Yacht Club adventure under a UMG label. Hit Boyproducer among the authors of Lil Wayne and James Fauntleroy, producer of Timbalake or Cardy B’s again, puts to the task. They become so “co-executive producers and members of the band’s sound design team”.

The Bored Apes attract big names in showbiz

This partnership delights both parties. On the one hand, the UMG is slowly but surely breaking down its partition and its conquest of the NFTs. On the other, Céline Joshua, the creator of Kingship added a string to their bow:

“The journey of Kingship is rooted in storytelling, experiences and music. I can’t wait to see what will sell from the crossover between web 3 collectors and creators and the music industry. »

Well orchestrated, this trio is in the next logic of the BAYC empire and its metaverse Otherside which is starting to build. L’Universal Music Group is not, however, the only tenor to confirm his growing interest in NFTs. Indeed, industrialists, like Sony, artists, like Jamiroquai and Snoop Dogg: all tune their violins. Their NFT he will be tomorrow tube.

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