The NFTs having the wind in their sails since the explosion of the field in 2021, have recently been attacking the world of fashion. This new field is supported in particular by the emergence of a growing interest in metaverse since the announcement of the giant Facebook changing its company name to META.
Indeed, in the real world as virtual, our appearance is an integral part of our life in society. It can be used as an expression of our personality or of belonging to a group / community. After the announcements of the BAYC partnership with Adidas. It didn’t take long before one of the strongest studios in the NFTs and fashion world teamed up with NIKE, RTFKT.
RTFKT, the studio that combines digital art and streetwear:
RTFKT (which is pronounced “artifact”), is a studio created in early 2020 by three friends (Benoit Pagotto, Chris Le and Steven Vasilev). Based on NFT technology, the latest video game engines and augmented reality; the studio aims to become the Supreme digital.
RTFKT has since created numerous collections of NFTs (basket , collectible, statuette, …).
The team connects projects and collaborations each more prestigious than the other, thus establishing their leadership in the field (ex: digital sneakers in collaboration with the designer Jeff Stable or the Fewocious crypto-artist).
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What are RTFKT’s current projects?
The studio recently launched its most ambitious project to date: Clone X.
A set of 20,000 NFTs, in 3D avatar form with Japanese anime style, having a combination of randomly generated characteristics making them all unique and more or less rare.
Among the NFTs, there are 7 different species: human, demon, angel, robot, lizardman, alien, and undead. Some species are rarer than others.
Clone X x Murakami:
“Getting Murakami, our favorite artist, to work with us on these avatars and share our vision; we couldn’t have asked for better ”.
RTFKT about their collaboration
Takashi Murakami, legendary artist who has collaborated with singers like Kanye West or brands like Louis Vuitton, integrates the Clone X project and its colorful style with the “Murakami drip”(A very rare attribute).
Collectible NFTS, a classic… but how is this project a revolution?
In addition to being works of art, NFTs will have different uses, especially in the world of tomorrow.
Indeed, these 3D avatars are intended to be used in different metaverses. They will also allow to be used as filters for streams / zooms or as avatars in different games.
To do this, the NFT acts as a key, giving you access to the your own avatar file to use it on different platforms.
In addition, each avatar has its “apartment”Where you can find your friends (a bit like Portals sur Solana).
From drops or purchase of item are designed to customize your avatar as you wish and you can of course collect them in an inventory provided for this purpose (wardrobe in your room). And of course, a marketplace will be accessible to be able to sell and buy new clothes.
Your avatar will allow you to have access to the entire RTFKT ecosystem and surely to all future projects in preview or at reduced prices! (example: owners of NFTs from the latest studio collections were able to obtain up to 3 CloneX for the price of 0.05 ETH the avatar).
RTFKT also wants breaking down the barrier between digital and reality by offering the possibility to “forge” the items of avatars and obtain them in real life (which is already done with their sneakers).
Project progress: Clone X
The Clone X were revealed 12/12/2021. Of them two days later Nike acquires RTKT. What did not fail to make speak about this project in the cryptosphère but also in the fashion world …
“This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and designers at the intersection of sport, creativity, play and culture… We are recruiting a very talented team of designers with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and expand Nike’s digital footprint and capabilities. ”
John Donahoe, President and CEO of NIKE, Inc
“This is a unique opportunity to develop the RTFKT brand and we are thrilled to tap into Nike’s fundamental strength and expertise to create the communities we love… Nike is the only brand in the world that shares the We all have a deep passion for innovation, creativity and community, and we are excited to grow our brand which was formed entirely in the Metaverse. ”
Benoit Pagotto, one of the co-founders of RTFKT
The NFTs charm one by one the colossi of fashion… after Adidas and Nike who will be the next to dive into the Metaverse ?
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